Posted on Sep 09, 2021.
The General Data Protection Regulation (GDPR) is the most comprehensive data protection law passed to date (introduced in 2016) and has been enforceable since 2018. For those involved in B2B marketing, there may still be some questions as to what this means for you. Here are some pointers and key steps to ensure you maximise the effectiveness of your marketing data whilst ensuring you remain GDPR compliant.
GDPR should not feel like a hindrance, neither does it mean the data you hold is irrelevant or that you need to start afresh. The threat of a fine of up to 4% of revenue i...
Posted on Aug 31, 2021.
At The Data Business we are developing an innovative machine learning tool designed to automate many of the manual activities associated with research and analysis of marketing data. This AI tool, utilising cutting edge machine learning and deep learning algorithms, will be more efficient than traditional B2B data solutions whilst being less prone to human error.
The neural network based algorithms we will be using to realise this goal have shown great potential in the field of natural language processing (NLP). The addition of deep learning techniques allows these models to uncover complex pa...
Posted on Aug 16, 2021.
Categorisation is key to getting the most value out of your data. Having a list of tens of thousands of names and their respective executive emails is a huge resource to your business, but without thoughtful categorisation and organisation of said resource you are effectively left with a pile of white noise, with no way to efficiently target specifics within it.
Posted on Aug 01, 2021.
The Data Business are proud to announce the Datics project, a feasibility study into how machine learning can benefit and improve marketing and sales data management for organisations in the UK and globally.
Posted on May 20, 2021.
Using our in-depth experience we have listed below what we believe are the key steps:
Posted on May 06, 2021.
We make data work harder for your business.
Posted on Apr 29, 2021.
Establishing your target ‘universe’ of organisations within the sector(s) you operate, is key to being in control of your data and your business.
Posted on Apr 22, 2021.
As a B2B organisation getting to grips with GDPR... don’t throw the baby out with the data.
Posted on Apr 15, 2021.
Excel – it’s not meant to be a central database...
Posted on Apr 08, 2021.
Designing and implementing a modern data strategy for a business is a complex task that if done well will transform the value of data held by a business significantly and result in step change workforce productivity gains.